The Senior Events Manager will own the full events motion from strategy through execution, including deciding which events to invest in, building owned event formats, and ensuring every touchpoint moves senior buyers closer to a conversation. This role manages sponsored events, roundtables, dinners, and industry conferences, and works closely with sales and marketing to drive pipeline progression.

Responsibilities

Build and manage our end-to-end events program — sponsored events, owned roundtables and dinners, and industry conferences
Develop the annual events strategy: which events, why, and what success looks like for each
Own pre-event outreach and targeting in close collaboration with sales to ensure the right buyers are in the room
Design the on-site and post-event experience to drive meaningful follow-up and pipeline progression
Own the full content and materials suite for events — briefs, leave-behinds, and follow-up sequences — in close alignment with marketing leadership
Manage event budgets, vendor relationships, and logistics end-to-end
Build repeatable playbooks so the events motion scales as we grow
Report on events performance against leading indicators tied to pipeline and relationships, not just attendance

Requirements

6–8 years in event marketing, field marketing, or a closely related role — ideally in B2B with enterprise or financial services buyers
Demonstrated ownership of an events program, not just execution within one
Strong strategic instincts: you can articulate why an event belongs in the plan, not just how to run it
Exceptionally organized and calm under pressure — you manage complexity without losing the details
Strong communicator who can represent the company credibly in front of senior buyers
Experience with both third-party and owned event formats
Comfortable working in a lean team where you are both the strategist and the executor

Nice to have

Experience in insurance, fintech, or selling into large enterprise companies
Familiarity with LinkedIn as a channel for pre- and post-event amplification
Experience building roundtable or hosted dinner programs from scratch