Substack is hiring a UK Events Lead to create and execute a year-round programme of events in the UK that serves its creators and supports its mission to become a new home of culture. The role owns the strategy, planning and execution of Substack's brand events portfolio in the UK while building the framework for growing international activity, from flagship brand moments in London to intimate creator gatherings in Sydney. Working at the intersection of culture, technology and media, the person in this role partners with creators across the ideological spectrum, manages a UK events budget, and recruits and leads freelancers and agencies. The role reports to the Head of Communications & Brand and is based in London.

Responsibilities

Shape the strategy. Develop and execute a UK events strategy that advances Substack's brand and business goals in the UK, and ideate and oversee events in key territories internationally with the Head of International and country leads. Identify innovative opportunities to enhance our brand, drive cultural conversation, and attract new creators and subscribers.
Drive execution excellence. Manage the full event lifecycle in the UK—from concept and promotion through on-the-ground coordination —ensuring every detail reflects the quality and creativity of the Substack brand. You will also be responsible for ensuring that your events travel far and wide on social and in the press, as a key pillar of our brand marketing strategy.
Enable partnerships. Empower our Partnership Leads to bring market-specific event ideas to life, providing strategic guidance and operational support to ensure strong execution in key territories.
Manage resources strategically. Manage a UK events budget with clear goals, measurement frameworks, and ROI tracking, and build effective processes internationally. This includes building methodologies to demonstrate impact and communicate wins internally.
Recruit and lead freelancers. Leverage your exceptional network of freelancers and contractors to deliver outstanding results for Substack and support international partnership leads to source the best talent for their markets.
Scale thoughtfully. Design events that can be replicated to reach key audiences across strategic territories and regions without losing their impact or authenticity.
Collaborate across functions. Partner with internal teams, UK and international agencies, and vendors to deliver high-impact experiences while maintaining fiscal discipline and operational excellence.

Requirements

Significant managerial experience. 8+ years in experiential event marketing and production. You've built and scaled event strategies that delivered measurable business impact.
Strategic vision with an operational can-do attitude. You think big picture while obsessing over details. You're an exceptional communicator and organizer who will translate vision into flawless execution.
Creative flair. You’re a natural storyteller and ideas person who loves conceiving ideas that are unexpected and brilliant.
Industry connections. You have a deep network of premier agencies and vendors across creative, production, and experiential disciplines.
Relationship-builder. You cultivate strong cross-functional partnerships and inspire creative problem-solving.
Cultural fluency. You're familiar with Substack as a creator or subscriber, and you’re excited to help champion our mission.
Entrepreneurial drive. You thrive in startup environments where you're building from scratch.
Flexibility to travel. Available to travel globally to oversee on-site execution when needed.

Benefits

Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is £75,000-£95,000 with final offers based on experience and expertise.