The Associate Director of Event Sales is a strategic sales leader responsible for driving revenue growth and developing sales strategy across the Boston-area restaurants of Tavistock Restaurant Collection. This role leads a team of Sales Managers and a Sales Coordinator, manages pipeline and forecasting, and partners with restaurant leadership to align sales efforts with operational capacity. The position focuses on growing private dining, group events, and business entertaining while maintaining high standards of hospitality and guest experience.

Responsibilities

· Support Boston area restaurants to increase a la carte and group dining sales
· Deliver genuine hospitality to our guests
· Lead, coach, and develop the Sales Manager and Coordinator team, establishing clear goals, expectations, and accountability for results.
· Develop and execute sales strategies to drive revenue growth, profitability, and year-over-year performance.
· Monitor sales activity, pipeline, forecasting, conversion, and revenue performance; identify gaps and implement action plans.
· Build and maintain strong relationships with General Managers, Executive Chefs, key clients, hotels, businesses, and community partners.
· Partner closely with restaurant leadership to align sales efforts with operational capacity, priorities, and guest experience.
· Identify and pursue new business opportunities, partnerships, promotions, and community initiatives.
· Ensure consistent execution of sales processes, standards, reporting, and company policies.
· Conduct regular team meetings, one-on-ones, coaching sessions, and performance reviews.
· Serve as a strategic sales leader and resource for the team, removing obstacles and driving continuous improvement.
· Support exceptional guest experiences by ensuring effective communication and seamless execution of events.
· Perform additional duties as required.
· Participate in weekly operations meetings with General Managers to communicate sales/marketing updates and address restaurants needs
· Adopt a flexible schedule to accommodate guests and be present at event functions when necessary
· Adhere to, and enforce all sales policies, practices and procedures
· Perform additional duties as required

Requirements

· Adaptability & Flexibility – Adapts to changing business needs, conditions, and work responsibilities and works with a variety of situations, individuals, groups, and varying customer needs
· Attention to Detail – Diligently attends to details and pursues quality in accomplishing tasks
· Business Alignment – Aligns the direction, products, services and performance of a business line with the rest of the organization
· Coaching & Mentoring – Enables team members to grow and succeed through feedback and instruction
· Communication – Listens to others and communicates in an effective manner
· Problem Solving – Resolves difficult or complicated challenges
· Relationship Building – Builds constructive working relationships with stake holders