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TD Insurance, Senior Event Planner - Program Lead Qc

Workplace
On-site
Commitment
Full-time
Seniority
Senior
Salary
CA$79,100-111,700/yr
Posted
Location
Laval, Canada

The Senior Event Planner - Program Lead Quebec leads the strategic planning and end-to-end management of a complex portfolio of Tier 1, Tier 2, and Tier 3 events and activations, with a primary focus on the Quebec market. Reporting to the Manager, Events & Group Support within the Affinity Marketing Group, the role manages significant event investments and coordinates cross-functional partners, vendors, agencies, and internal stakeholders. The Program Lead ensures consistent delivery of the TD brand experience while driving operational excellence, budget optimization, and measurable business outcomes, and also supports national initiatives.

Responsibilities

  • Lead the strategic planning and execution of a portfolio of Tier 1, Tier 2, and Tier 3 events and activations.
  • Manage event budgets of approximately $700K annually, ensuring effective financial stewardship and optimization of spending.
  • Develop event strategies aligned with AMG business objectives, partner priorities, and TD brand standards.
  • Lead vendor sourcing, negotiations, contract management, and agency relationships.
  • Oversee event staffing plans and coordinate resources across multiple concurrent events and peak periods.
  • Identify and implement technology-enabled solutions that improve event planning, reporting, participant engagement, and operational efficiency
  • Provide strategic recommendations and event portfolio insights to senior AMG and partner stakeholders
  • Establish and maintain standardized event processes, tools, and execution frameworks.
  • Monitor project timelines, risks, budgets, and deliverables to ensure successful event outcomes.
  • Develop and implement event measurement and ROI tracking practices, including post-event reporting and recommendations.
  • Leverage event performance data, participant insights, and business metrics to provide strategic recommendations and inform future investment decisions
  • Collaborate with business partners to identify event opportunities that support partner engagement and business growth.
  • Provide leadership and guidance to coordinators, agencies, vendors, and project resources supporting event delivery.
  • Ensure consistent and exceptional experience for partners, clients, and event participants.
  • Support large-scale onsite event execution, including occasional evening and weekend requirements.
  • Identify opportunities for continuous improvement, asset reuse, and operational efficiencies across the events portfolio.
  • Provide onsite support for key events.
  • Compliance with procurement, legal, privacy, brand, and risk management requirements.

Requirements

  • University degree in Marketing, Event Management, Business Administration, Communications, or a related field.
  • 7+ years of experience in event management, experiential marketing, sponsorship activation, or program management.
  • Experience managing large-scale events and complex multi-stakeholder initiatives.
  • Experience managing substantial budgets and vendor partnerships.
  • Experience developing event strategies and performance measurement frameworks.
  • Strong strategic thinking and program management capabilities.
  • Demonstrated ability to lead complex projects from concept through execution.
  • Strong financial acumen and budget management skills.
  • Excellent vendor negotiation and relationship management skills.
  • Strong communication, presentation, and stakeholder management abilities.
  • Proven ability to influence and collaborate across multiple business areas.
  • Strong analytical and problem-solving skills with a focus on continuous improvement.
  • Advanced proficiency with Microsoft 365 collaboration and productivity tools, including Teams, PowerPoint, Excel, Outlook and reporting platforms
  • Ability to manage multiple competing priorities in a fast-paced environment.
  • Exceptional organizational skills and attention to detail.
  • Ability to travel and support events onsite as required.
  • Bilingual in English and French

Nice to have

  • Project Management certification is considered an asset.
  • Financial services, insurance, affinity marketing, or partner relationship management experience considered an asset.
  • Possessing a valid driver's license is a strong asset

Benefits

  • Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
  • We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
  • If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
  • We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.