Events Sales Lead

Responsibilities

• Respond promptly and professionally to all private event inquiries (phone, email, web form)
• Qualify leads, understand client needs, and match them to appropriate spaces, dates, and packages
• Maintain an organized pipeline of active inquiries, proposals, and follow-ups
• Track and report on inquiry volume, conversion rates, and booked revenue
• Prepare and send customized event proposals and pricing estimates
• Draft, negotiate, and finalize event contracts in line with organizational policies
• Manage deposits, payment schedules, and cancellation terms
• Keep contract templates and pricing sheets current
• Host prospective clients for property tours and site visits
• Walk clients through logistics: capacity, layout options, timing, weather contingencies, and farm-specific considerations (e.g., livestock, active growing areas, seasonal conditions)
• Serve as the client's main point of contact leading up to their event
• Maintain and grow a network of approved outside vendors (rentals, entertainment, photography, etc.)
• Communicate site requirements, load-in/load-out logistics, and insurance/COI requirements to vendors
• Troubleshoot vendor issues as they arise, before and during events
• Partner closely with the culinary team to align on menus, guest counts, dietary needs, and farm-to-table sourcing requirements tied to seasonal harvests
• Communicate event details, timelines, and special requests clearly to kitchen, operations, and grounds staff
• Coordinate run-of-show logistics and staffing needs with internal teams ahead of each event
• Attend events as needed to oversee execution and troubleshoot in real time
• Coordinate daily priorities, assignments, and operational needs with the appropriate supervisor.
• Maintain organized, safe, and well-prepared work areas, tools, systems, and materials.
• Follow established procedures, quality standards, and applicable workplace requirements.
• Communicate clearly with colleagues, supervisors, guests, and community partners as appropriate.

Requirements

• 2+ years of experience in event sales, catering sales, venue management, or hospitality
• Strong track record of managing a sales pipeline from inquiry through close
• Excellent written and verbal communication skills; confident leading site tours and client meetings
• Experience drafting or managing contracts and proposals
• Comfortable coordinating across multiple teams (culinary, operations, vendors) under event-day pressure
• Detail-oriented, highly organized, and able to juggle multiple events at different stages simultaneously
• Availability to work some evenings and weekends for site visits and events

Nice to have

• Experience in a nonprofit, regenerative farm, mission-driven, or community-centered workplace.
• Familiarity with culinary operations, café service, farm-to-table food, hospitality, and food safety.
• Experience collaborating with teams across multiple departments.
• Relevant certifications, specialized training, or technical skills related to the position.
• Bilingual English and Spanish communication skills, when useful for the role.
• Comfort using the tools, equipment, software, or communication systems required for the position.

Benefits

• Medical, dental, and vision coverage.
• Retirement plan participation.
• Paid sick leave and other applicable paid time off.
• Employee discounts at the Farm Stand and Cafe.
• Professional growth in a collaborative, mission-driven, farm-based environment.