The Events and Marketing Officer will play a crucial supporting role in promoting the work of the Sutton Trust – including its research, policy priorities, programmes, and alumni stories – to external audiences through our events and marketing. This is a newly created role, introduced to expand our capacity and significantly grow our roster of external events in the Trust's 30th anniversary year. The postholder will work alongside the Marketing and Events Manager to create, coordinate and maintain our event schedule, and will support brand and marketing activity across the charity.

Responsibilities

Take a lead on a range of Sutton Trust in-person events and webinars, many of which will focus around research reports and government policy. This includes creating detailed briefings, managing relationships with speakers and stakeholders, working with venues and suppliers and promoting events through channels, including social media, newsletters and email invites to maximise engagement.
Support with the development of our series of events for the Sutton Trust's 30th anniversary. This may involve events in parliament, part conferences and wider events with universities and corporate partners.
Maintain an events calendar that can be used across the organisation.
Manage the recording of event information and engagement on Salesforce.
Manage digital engagement, uploading of events to the Sutton Trust YouTube channel and maximising viewership through promoting them to our audiences.
Create detailed event evaluation reports for internal stakeholders and funders.
Advise and support colleagues across the organisation with marketing activity including use of Sutton Trust brand guidelines, Campaign Monitor and Canva.
Work with the Marketing and Events Manager to further strengthen the Sutton Trust brand, including the updated tone of voice and messaging and new visual elements.
Support with the proofing and production of cross-Trust marketing materials, including items for Programmes and Development teams.
Support with the management and development of Sutton Trust email communications through Campaign Monitor.
Regularly update Communications and Research stakeholder lists as needed.
Work with colleagues to maintain communications and content planning grids.
Track and assess event engagement across different marketing platforms, including newsletters and social media.
Write copy as required.
Keep up to date with events in the sector.
Feed into the wider work of the Research and Communications team.
Other duties as necessary from time to time.

Requirements

Excellent organisational and project management skills
Experience in event delivery, including in-person, online and hybrid events (even if in a voluntary role)
Excellent verbal and written communication skills across a range of different audiences and stakeholders
A strong understanding of event management, including an awareness of the importance of briefing documents, relationship management, supplier management, event promotion and event logistics
An understanding of the importance of branding and brand development
An eye for detail, and the ability to work accurately to tight deadlines
Is sympathetic to the aims of the Trust and its mission to address educational disadvantage
Has first-class interpersonal skills
Is able to work both independently and collaboratively within a small team
Is eligible to work in the UK (see here for information about right to work)

Nice to have

An understanding of how to use Canva and email platforms (such as Campaign Monitor) to support with marketing activity (desirable)