The Commercial Events Manager owns the end-to-end execution of trade shows and national events, from show selection and budgeting to shipping logistics, vendor and contract negotiation, and on-site troubleshooting. The role drives lead generation and conversion tracking through the CRM, calculates ROI for each event, and reports performance to leadership to guide future marketing investment. A second core focus is designing and maintaining a formal materials request process so Sales can order collateral in a standardized, trackable way, supported by a centralized content library and sales onboarding on trade show processes.

Responsibilities

Trade Show Logistics, Budgeting, and Lead Generation- Own the annual trade show and event calendar, including show selection, budgeting, and prioritization, for Sales trade shows, national and regional meetings.
Coordinate all shipping and drayage logistics for booth materials, signage, and collateral to ensure on-time, damage-free arrival.
Negotiate contracts, booth registration, floor space, and vendor relationships (booth design, AV, furniture rental, etc.).
Act as the primary point of contact for Sales on all things trade show and enablement related — reducing informal, one-off requests and replacing them with a repeatable process
Track actual spend against budget and flag variances proactively.
Calculate and report ROI for each event, tying marketing spend directly to pipeline and revenue outcomes.
Develop and lead on-site staff training so booth teams are prepared on messaging, lead capture tools, and booth etiquette.
Serve as the on-site point of contact during events, troubleshooting logistics issues in real time, as needed
Coordinate promotional campaigns (pre-show, on-site, and post-show) to drive booth traffic and inbound interest.
Track lead-to-opportunity-to-sale conversion rates in the CRM, working with Sales to close the loop on lead follow-up.
Report on campaign and lead performance to inform future event and marketing investment.
Present post-event performance summaries to leadership, including recommendations for future investment.
Marketing–Sales Operations Liaison- Design, implement, and maintain a formal materials request process so Sales can order brochures, samples, swag, and other collateral through Marketing in a clean, standardized, trackable way (e.g., via a request form, ticketing system, or shared portal).
Coordinate the fulfillment of visual materials for trade shows and events
Maintain a centralized, up-to-date content library so materials are accurate and on-brand.
Participate in training sessions to onboard sales reps on trade show process and materials

Requirements

The requirements listed below are representative of the knowledge, skill, and/or ability required. - 5-10+ years of experience in event marketing, trade show management, and contract negotiations.
Proven experience managing event logistics (registration, shipping, on-site execution).
Budget management and ROI analysis
Hands-on experience with a CRM platform (e.g., Salesforce) for lead tracking and reporting.
Strong project management skills with the ability to juggle multiple events/campaigns simultaneously.
Excellent written and verbal communication skills, with experience creating sales-facing content.
Cross-functional collaboration and stakeholder management
Project and vendor management

Benefits

Competitive Salary based on experience
Benefits - Medical/Dental/Vision/401K
PTO