Senior Marketing Manager

This Senior Marketing Manager role is responsible for leading end-to-end B2B demand generation campaigns across North America, fuelling pipeline growth and supporting Tillo's expansion in a strategic market. The role sits within the Marketing function, working closely with US Sales and UK Marketing teams, and involves developing multi-channel campaigns, managing ABM strategies, planning industry events, and analysing performance to drive continuous improvement.

Responsibilities

• Develop, execute, and optimise end-to-end B2B marketing campaigns aligned to Tillo’s commercial, product, and brand priorities.
• Lead multi-touch ABM campaigns (1:1, 1:few, and 1:many) across key channels—email, content, gifting, display, paid, and more.
• Drive lead generation and pipeline growth, with a clear focus on delivering high-quality MQLs and MQAs to support revenue objectives.
• Develop clear, compelling campaign messaging and value propositions tailored to target industries, buyer personas, and use cases.
• Leverage tools like HubSpot, Demandbase, and data enrichment platforms to build targeted nurture campaigns and automated workflows that engage across the funnel.
• Support product launches and feature rollouts with integrated campaign strategies including email marketing, social, content, and webinars.
• Contribute to the planning and execution of a calendar of industry-facing events, including TilloConnect, conferences, trade shows, and webinars.
• Support all event logistics, delegate engagement, and pre/post-event marketing in collaboration with internal stakeholders.
• Coordinate with the Sales team to ensure strong event follow-up plans are in place—capturing leads, assigning follow-ups, and tracking pipeline progression.
• Conduct post-event analysis to assess ROI, lead conversion, and opportunities for future optimisation.
• Partner closely with the US-based Sales team to ensure strong alignment on campaign goals, lead quality, and pipeline contribution.
• Collaborate cross-functionally with the UK-based Marketing team to align on messaging, positioning, and go-to-market timing.
• Partner with the Account Management team to identify upsell and cross-sell opportunities and communicate them to the existing customer base.
• Provide campaign playbooks, messaging maps, and collateral that empower outbound sales efforts and reinforce brand consistency.
• Maintain open feedback loops with commercial and product teams to adapt strategies based on customer insights and market shifts.
• Track, analyse, and report on campaign performance, including MQL and MQA outcomes, using insights to continuously optimise results.
• Measure and report on event-generated pipeline from first contact through to deal progression.
• Support leadership with regular reporting dashboards and ongoing optimisation recommendations.

Requirements

• 8+ years of experience in B2B marketing, with proven expertise in campaign management and demand generation, ideally within SaaS, fintech, or B2B technology.
• Demonstrated success delivering multi-channel B2B marketing campaigns end to end, with measurable pipeline impact.
• Experience with ABM strategies and strong understanding of demand funnels including MQL, MQA, and MTA frameworks.
• Experience planning and contributing to industry events, conferences, and trade shows, including post-event sales integration.
• Strong proficiency with HubSpot.
• Advanced knowledge of marketing metrics (MQLs, funnel conversion, ROI) with the ability to communicate performance clearly to leadership.
• Strong project management skills, with the ability to juggle multiple initiatives while maintaining quality and focus.
• Excellent relationship-building and stakeholder management skills across functions and geographies.
• Analytical mindset with a passion for continuous learning and optimisation.
• Excellent written and verbal communication skills with sharp attention to detail.

Nice to have

• Previous experience within the gift card industry (highly desirable)
• Familiarity with tools such as Demandbase, ZoomInfo, Google Analytics, Google Ads Manager, or Unify GTM.
• Experience in rewards, incentives, loyalty, payments, fintech or payment platforms.
• Experience working with or alongside globally distributed teams.
• Experience using CRM and reporting tools to manage pipeline and performance.

Benefits

• Flexible healthcare plan including, medical, dental and vision
• 20 days PTO per annum (plus an additional day for your birthday 🎂)
• 401(K) - up to 3% match
• Employee Incentive Scheme
• Access to Tillo’s Storefront with discounts & gift card vouchers
• Hybrid Working
• Top spec equipment including laptop, mouse, keyboard, monitor
• Anniversary gifts
• Monthly breakfasts, drinks, snacks and events
• Team Learning & Development budget