Field Marketing & Events Specialist

This role is responsible for driving pipeline, brand awareness, and community through in-person events and field marketing. You will own trade show programs, design bold brand activations, build customer events and word-of-mouth strategies, and manage end-to-end event logistics. The position reports to the Head of Marketing and works closely with the Sales team to align on pipeline goals and GTM strategy.

Responsibilities

• Hit a quarterly pipeline target. Events at Topline Pro are a growth channel. You'll own pipeline contribution from field and event marketing with defined targets per initiative, lead volume goals, and conversion tracking.
• Own the full trade show program - strategic selection, sponsorship negotiation, booth design and build, staffing, on-site execution, and post-show follow-up sequences that actually convert.
• Build and run integrated event campaigns with pre-event outreach (email, SMS, social), on-site activation, and post-event sequences that keep leads warm and moving.
• Dream up and execute bold brand moments. We're not looking for someone who plays it safe. Think wrapped trucks pulling into trade show parking lots, unexpected activations that stop a contractor mid-stride, and experiences that get photographed and shared without asking. If it makes people say "that was Topline Pro," you're doing it right.
• Own experiential marketing as a growth lever. You'll conceive, pitch, and execute creative campaigns that go beyond the booth - guerrilla moments, field stunts, branded experiences in places our customers actually are (job sites, supply houses, industry events, local markets).
• Create pre-show strategy docs and briefing materials so every rep and booth staffer shows up knowing the story we're telling, the audience we're talking to, and the impression we're leaving.
• Build the plan to capture and extend event content - photos, testimonials, social moments, and stories that keep the activation alive long after it ends.
• Build and own the customer events strategy. Design experiences that bring Topline Pro customers together in person- regional meetups, customer dinners, appreciation events- and make them feel like they're part of something worth talking about.
• Identify and activate customer champions. Work with the customers who love us most to get them in rooms, on stages, and sharing their stories with other pros in their networks.
• Plan and execute co-branded events with strategic partners to extend reach, deepen relationships, and tap into communities we want to be part of.
• Build the WOM flywheel. Home services is a referral-driven industry. You'll design the in-person experiences that give our customers something worth sharing and make Topline Pro the name they mention when another pro asks who they use.
• Lead logistics end-to-end- vendor coordination, travel, merch, giveaways, shipping, staffing plans, and on-site execution across all program types.
• Maintain documentation in Notion so that at any point, anyone on the team can answer "what did that show cost?" or "who worked the booth on Day 2?" without asking you.
• Own the retro and reporting loop. After every initiative, synthesize learnings, report results against targets, and use data to sharpen strategy.
• Manage event budgets tightly, tracking actuals vs. projections and consistently delivering strong ROI.

Requirements

• 4+ years of experience in B2B SaaS, with meaningful time across field/event marketing, sales, account management, or customer success- ideally a mix. We care more about your relationship with pipeline and customers than a specific title.
• Proven experience driving measurable outcomes through events - you can speak to pipeline generated, brand moments that landed, customer relationships deepened, and ROI delivered. Not just events run.
• Sales or customer-facing background. You've owned a book of business or worked in a revenue-generating role. You understand what it feels like to own a number and you bring that accountability into how you design experiences.
• Experience with diverse event formats. Trade shows, flagship conferences, executive roundtables, customer community gatherings, brand activations, and co-branded field events. You know which format serves which goal.
• A genuine relationship-first instinct. You know how to identify the right customers, earn their participation, and design experiences that make them feel like insiders- not just attendees. You think about WOM as a strategy, not a side effect.
• A creative eye and a bias toward bold. You care about the impression Topline Pro leaves- not just in a room, but in a parking lot, on a job site, on someone's Instagram story. You pitch ideas that make people stop, and you have the follow-through to execute them.
• Strong cross-functional instincts. You've worked alongside Sales, CS, and Marketing and know how to align event strategy to what the business actually needs.
• Project management rigor. You can run multiple programs simultaneously, keep stakeholders informed without being asked, and never let a deadline fall through.
• Budget management experience with the ability to make smart trade-offs and deliver strong ROI.
• Ability to travel for event execution - estimated 20–30% travel.

Benefits

• Competitive Compensation 💰: $75-90K base salary plus bonus (OTE $100-110K) plus equity in a company with strong product-market fit and real momentum. This is a revenue-accountable role- you'll own targets and be recognized when you hit them.
• Full Benefits 🛡: Medical, dental, and vision coverage. 401(k) plan (non-matching). Company-paid Wellhub membership for fitness and wellness.
• Work-Life Balance 🌴: Unlimited vacation, 9 company holidays including election day, and 1 personal volunteer day a year.
• Workspace + Perks ☕: Computer and workspace enhancements. Dinner covered via Uber Eats on late nights, plus a stocked kitchen daily.
• Real Impact ⚡: You'll be shaping how an entire industry of home service pros discovers and experiences Topline Pro- in person, at scale, with a brand that's just getting started.