As a Group, Conference and Events (GCE) Manager, you will drive revenue by leading strategic GCE sales efforts, maximizing group, conference, and event sales opportunities through proactive selling and strong conversion of customer inquiries. You will optimize business performance by reviewing business plans, identifying revenue gaps, and implementing initiatives to fill capacity and meet commercial targets. You will lead sales strategy execution, monitor market trends and competitor activity, ensure process accuracy through spot checks, and promote the hotel through promotional activities. Additionally, you will supervise, coach, and mentor team members, conduct performance evaluations, and provide professional development opportunities to build and retain a high-performing team.

Responsibilities

Drive GCE revenue: Maximize group, conference, and event sales opportunities through proactive selling strategies and strong conversion of customer inquiries
Optimize business performance: Review business plans, identify revenue gaps, and implement initiatives to fill capacity and meet commercial targets
Lead sales strategy execution: Align departmental activity with the hotel’s selling strategy, ensuring compliance and adaptability to market conditions
Stay ahead of the competition: Monitor local market trends and competitor activity to inform sales tactics and strengthen the hotel’s competitive positioning
Ensure process accuracy: Conduct regular spot checks on bookings to support audit readiness and high-quality execution across systems and procedures
Promote the hotel: Organize and participate in promotional activities to increase visibility and drive GCE business
Inspire and develop the team: Supervise, coach, and mentor team members; conduct performance evaluations, provide professional development opportunities, and recognize achievements to build, retain, and engage a high-performing team

Group, Conference, and Events Manager

Responsibilities