Group, Conference, and Events Sales Manager

As a Group, Conference and Events (GCE) Sales Manager, you will drive revenue by leading strategic sales efforts for group, conference, and event business. Your day-to-day involves maximizing sales opportunities, optimizing business performance, executing the hotel's selling strategy, monitoring market trends, ensuring process accuracy, promoting the hotel, and developing the team. This role is central to delivering memorable guest experiences and achieving commercial targets.

Responsibilities

• Drive GCE revenue: Maximize group, conference, and event sales opportunities through proactive selling strategies and strong conversion of customer inquiries
• Optimize business performance: Review business plans, identify revenue gaps, and implement initiatives to fill capacity and meet commercial targets
• Lead sales strategy execution: Align departmental activity with the hotel’s selling strategy, ensuring compliance and adaptability to market conditions
• Stay ahead of the competition: Monitor local market trends and competitor activity to inform sales tactics and strengthen the hotel’s competitive positioning
• Ensure process accuracy: Conduct regular spot checks on bookings to support audit readiness and high-quality execution across systems and procedures
• Promote the hotel: Organize and participate in promotional activities to increase visibility and drive GCE business
• Inspire and develop the team: Supervise, coach, and mentor team members; conduct performance evaluations, provide professional development opportunities, and recognize achievements to build, retain, and engage a high-performing team