Sr Regional Marketing and Events Specialist

The Sr Regional Marketing and Events Specialist will drive hypergrowth in the APAC region for Twist Bioscience, working alongside the commercial team to oversee market development and strategy. Responsibilities include developing commercial initiatives, participating in strategy formulation, detecting market opportunities, and generating business leads. The role also involves delivering on-time, on-budget regional marketing events that meet targeted business outcomes, ensuring regional marketing plans are developed and executed in close collaboration with global marketing and local sales leadership.

Responsibilities

• Overseeing regionalisation and tactical implementation of the marketing campaigns in the region, including: conferences, events (virtual and in person), webinars, digital marketing (Adwords, PPC, SEO), social media and content syndication, in alignment with Commercial Marketing, Digital Marketing and Product Management.
• Providing marketing leadership to support Twist in developing and executing aggressive, achievable marketing strategies for the region, to meet business needs, drive results and build brand equity.
• Ensuring ongoing capture of market intelligence, to identify and capitalize on market opportunities in the region – working closely with the field team to surface market insights, react to competitors and gain market share.
• Maintaining familiarity with SynBio products and BioPharma, as well as with the NGS workflow.
• Co-ordinating the creation and maintenance of a regionalised library of marketing collateral to support sales and customers.
• Provide support to the Sales team through campaigns, promotions, conference and events organization, on the ground conference support and training where required.
• Ensuring a steady stream of marketing qualified leads for sales, working collaboratively with Field and Inside Sales to assess quality and progression to opportunities.
• Working as part of the global commercial team to meet agreed revenue and growth targets, and with the other regional marketing leads to develop best practice across all marketing channels

Requirements

• 5+ years’ experience working in events in the Life Sciences sector
• Experience in Events Marketing Campaign Planning and budget management
• Familiarity with marketing products on SynBio and NGS workflows.
• Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience highly desirable
• Good communication skills with excellent spoken and written English.
• Experience managing a cross-functional team to deliver shared objectives.
• Highly organised with the ability to manage multiple ongoing projects in parallel, hit deadlines and work under time and commercial pressure.
• Good with people - comfortable collaborating with multiple teams including external agencies and vendors, channel partners, sales, marketing and legal to achieve goals.
• Strong opinion on current marketing trends and best practice
• A desire to exemplify the Company’s guiding principles – Grit, Impact, Service and Trust

Nice to have

• A BSc or higher in Biology or related field will be a plus
• Familiarity with Biopharmaceutical Discovery and Development, and/or Molecular Diagnostics would be highly desirable.
• Salesforce and Marketo experience, or an equivalent software.
• Additional languages would be an advantage