Senior Field Marketing Events, Manager

Responsibilities

• Own the global industry events strategy end-to-end, setting the vision, prioritization framework, and investment approach for how the company shows up across trade shows, regional customer events, executive programs, and partner activations in AMER and EMEA.
• Manage and develop direct reports: setting goals, providing coaching, and building their capability to own end-to-end execution independently in their respective regions.
• Build and continuously evolve a global event portfolio, ensuring regional programs ladder up to a coherent global strategy and reflect consistent brand standards while adapting to local market needs.
• Define and track the measurement framework for the global industry business, establishing KPIs and reporting standards that allow performance to be compared and optimized across regions.
• Partner with senior industry Sales, Marketing, and Product leaders to align the global events strategy with pipeline and demand-generation priorities.
• Oversee global event budgets, partnering with Finance and Procurement on planning, approvals, and reconciliation, and ensuring regional teams operate within budgetary guardrails.
• Analyze qualitative and quantitative performance across the global portfolio, synthesizing insights into recommendations that shape strategy for future cycles.
• Serve as a trusted advisor and escalation point for senior stakeholders, bringing both global strategic perspective and hands-on executional expertise.

Requirements

• 8+ years of experience in field marketing, event marketing, or experiential marketing, including experience leading global or multi-region event portfolios.
• Proven track record building and scaling a global event portfolio and establishing measurement frameworks to track its output and ROI.
• 2+ years of direct people management experience, with demonstrated success developing managers and building team capability for independent execution.
• Proven experience working cross-functionally at a senior level with Marketing, Sales, Field Marketing, Finance, Procurement, and external vendors or agencies across multiple regions.
• Strong ability to operate at both strategic and executional altitude - setting global direction while staying close enough to regional execution to guide it effectively.
• Highly organized, with a track record of managing competing regional priorities and shifting requirements at scale.
• A proactive, adaptable approach to problem-solving in a fast-changing, multi-region environment.
• Ability to travel 30%.

Nice to have

• Experience in the tech/SaaS industry
• Experience working with CRM and marketing automation tools (e.g., Salesforce, Marketo) to support event follow-up and reporting.
• Experience working with technology platforms such as Splash, Rainfocus, and the Google Suite

Benefits

• While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program