Coordinator, Events - AMER (Smartwool & icebreaker)

The Events Coordinator supports the Americas Commercial team at icebreaker and Smartwool, planning and executing events such as sales meetings, trade shows, and retailer events. Working closely with Sales, Marketing, Merchandising, and external agencies, the role ensures events are delivered flawlessly, on budget, and aligned with brand objectives. Responsibilities include coordinating logistics, managing vendors and budgets, and providing onsite support during events. This position reports to the Senior Coordinator, Strategic Partnerships & Events.

Responsibilities

• Support the planning and execution of seasonal sales meeting from venue selection through to event completion
• Coordinate hotel contracts, rooming lists, catering, transportation, audiovisual requirements and meeting logistics
• Manage event timelines, checklists and project plans to ensure all milestones are completed on schedule
• Support agenda development and coordinate meeting materials, presentations, product displays and attendee communications
• Be present onsite during event set-up, execution and teardown to manage daily logistics and troubleshoot issues
• Coordinate all tradeshow logistics including registration, booth services, shipping, inventory and vendor management
• Partner with Marketing, Sales and Merchandising to ensure booths and brand experiences are executed to a high standard
• Manage exhibitor deadlines, service orders and event budgets
• Coordinate travel and accommodations for attending team members
• Provide onsite support including booth operations, scheduling and retailer hospitality
• Support planning and facilitation of key brand and marketing events as required
• Build and manage relationships with hotels, event venues, production companies, transportation providers and other vendors
• Track event budgets, invoices and purchase orders to ensure spending is accurate and within approved limits
• Identify opportunities to improve efficiency and reduce event costs while maintaining exceptional experiences
• Serve as a central point of coordination across cross-functional teams involved in event execution both internal and external
• Create and maintain detailed project timelines, attendee lists, and event status updates
• Capture learnings and recommendations following events to continuously improve future programs

Requirements

• Demonstrated experience planning and executing meetings, conferences, trade shows, or customer events
• Exceptional organizational skills with the ability to manage multiple projects simultaneously
• Strong attention to detail and commitment to delivering a high-quality experience
• Excellent communication and relationship-building skills
• Ability to work effectively across cross-functional teams and external partners
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, Teams, and Outlook
• Ability to travel regularly throughout the year, including weekends and evenings as required by event schedules
• Ability to lift and move event materials and assist with event setup and teardown activities

Nice to have

• Experience working with outdoor, apparel, or lifestyle brands
• Experience managing event budgets and vendor contracts
• Familiarity with trade show operations and exhibitor management systems
• Experience supporting sales organizations and customer-facing events

Benefits

• $56,160.00 USD - $70,200.00 USD annuallyIncentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.
• Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.