Waystone is seeking an Events Manager to lead the planning, execution, and optimisation of global events that support brand awareness, client engagement, and business growth. This role sits within the marketing function, reporting into the VP of Growth, and plays a critical part in delivering high-impact in-person and virtual events across key markets. The successful candidate will combine strong project management skills with creativity and a data-driven mindset to deliver events that drive measurable ROI.

Responsibilities

Develop and execute a strategic global events calendar aligned with Waystone’s commercial priorities and growth objectives
Identify and evaluate sponsorship opportunities, conferences, and proprietary event concepts
Partner with sales and marketing stakeholders to ensure events support pipeline generation and client retention
End-to-end management of events, including planning, budgeting, vendor coordination, and onsite delivery
Manage logistics such as venues, travel, accommodation, AV, branding, and delegate experience
Ensure consistent brand representation and high-quality execution across all touchpoints
Collaborate closely with regional sales teams, marketing, senior leadership, and subject matter experts to define event goals and content
Act as the primary point of contact for event partners, agencies, and suppliers
Coordinate speaker preparation, briefing materials, and presentation standards
Work with marketing and content teams to create compelling event themes, agendas, and experiences
Ensure all events deliver a clear value proposition aligned to Waystone’s positioning
Incorporate digital and hybrid elements where appropriate to maximise reach
Manage the global events budget, ensuring cost efficiency and accountability
Track and report on event performance, including lead generation, engagement, and ROI
Continuously optimise the events programme based on performance insights and feedback
Align events with broader marketing campaigns, including pre-event promotion and post-event follow-up with our SDR team
Work with digital and CRM teams to ensure seamless lead capture and nurturing
Support the creation of event-related content (emails, landing pages, social media, etc.)

Requirements

5+ years’ experience in B2B events management, preferably within financial services, asset management, or professional services
Proven track record of delivering high-quality, ROI-driven events (in-person and virtual)
Strong project management and organisational skills with attention to detail
Commercial mindset with the ability to align events to business outcomes
Excellent stakeholder management and communication skills
Experience managing budgets and negotiating with vendors
Familiarity with CRM systems (e.g., Salesforce) and event platforms
Bachelor’s degree in marketing, business or a related field.