Marketing Manager, E-Commerce

As the Marketing Manager, Digital Events at Whatnot, you will bring high-impact, app-wide events to life, owning the day-to-day execution that turns event ideas into buyer engagement, seller participation, and measurable platform growth. You will build the operating rhythm for digital events, setting timelines, coordinating assets, supporting seller onboarding, driving promotional execution, troubleshooting in real time, and using post-event insights to improve future events. This role sits at the center of global marketing, creative, product, and sales & account teams, requiring quick movement, clear communication, and attention to detail.

Responsibilities

• Drive buyer engagement and seller participation for app-wide events by owning event timelines, asset coordination, in-app merchandising, email builds and programming details.
• Improve the quality and consistency of digital event execution by building clear operating plans, tracking dependencies, and keeping cross-functional partners accountable to deadlines.
• Help sellers and creators show up successfully in key events by supporting onboarding, programming guidance, communication, and expectation-setting.
• Support event promotion across channels by coordinating with marketing, creative, category, and seller teams to make sure campaigns are clear, timely, and compelling.
• Raise the bar on future events by building post-event recaps, surfacing performance trends, and turning learnings into sharper playbooks.

Requirements

• As our next Marketing Manager, Digital Events, you should have 2+ years of experience in marketing, events, operations, creator programs, or a related field, ideally in a fast-paced environment, plus:
• Strong event or campaign execution skills. You can manage timelines, owners, assets, promotion, and launch details without losing track of the small things.
• A bias toward action. You’re comfortable making progress with incomplete information, cutting through ambiguity, and adjusting quickly when priorities change.
• Clear cross-functional communication. You can drive alignment and follow-through across marketing, creative, category, product, and seller-facing teams.
• Strong ownership. When something is messy or at risk, you don’t wait for someone else to fix it. You flag it, solve it, and keep the team moving.
• Comfort using data to improve the work. You can track event performance, spot patterns, and translate insights into better execution next time.
• Product and community curiosity. You’re excited to understand how buyers, sellers, and creators use Whatnot, and you bring that context into your work.
• A low-ego, team-first approach. You’re willing to do the unglamorous work that makes an event successful and give credit freely when the team wins.

Nice to have

• Familiarity with lifecycle marketing, email operations, campaign reporting, or event programming.
• Experience with graphic design tools such as Canva, Figma, or similar tools.
• Experience working with creator communities, sellers, or online marketplace communities.
• Passion for Whatnot categories such as vintage clothing, collectibles, sneakers, beauty, electronics, or live plants.
• Experience buying or selling in online marketplaces.

Benefits

• Generous Holiday and Time off Policy
• Health Insurance options including Medical, Dental, Vision
• Work From Home Support
• Home office setup allowance
• Monthly allowance for cell phone and internet
• Care benefits
• Monthly allowance for wellness
• Annual allowance towards Childcare
• Lifetime benefit for family planning, such as adoption or fertility expenses
• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
• Monthly allowance to dogfood the app
• Parental Leave
• 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.