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White Circle
Actively hiring

Founding Events Lead

Workplace
Remote
Commitment
Full-time
Seniority
Senior
Salary
$140,000-180,000/yr
Posted
Location
New York, United States

You'll be the first dedicated events hire, building and scaling GTM events end-to-end as an acquisition channel. You'll own the global conference strategy, optimize ROI in partnership with sales, and build White Circle's annual flagship event from scratch. Most coordination is remote, with travel for key events.

Responsibilities

  • ROI: Working closely with Sales to optimize for qualified meetings held, you’ll own White Circles global GTM conferences strategy end-to-end and the return on every dollar spent. Treat each event as an experiment: measure it, triple down on what works, kill what doesn't.
  • Strategy: Own our conference calendar and lead our presence at conferences across the US and Europe — booths, speaking slots, sponsorships and the dinners and drinks receptions around them. Be prepared to justify why you’ve gone for any specific approach/package and not others.
  • The Flagship: Build White Circle’s annual flagship event and close-door panels from zero — concept, audience, partnerships, content, on-the-day execution. Think big - ElevenLabs-Summit scale, with real capital behind it.
  • Operational excellence: Vendors, budgets, logistics, run-of-show, and post-event follow-up — all handled without drop.
  • AI-powered event ops: Scale a traditionally high-touch function with AI — attendee research, follow-up sequences, content repurposing — and partner with our GTM engineers to wire every event into Attio with full attribution.

Requirements

  • 7+ years of relevant experience: Proven track record of generating pipeline from conferences across multiple European markets or US wide (ie. not just the UK), in B2B SaaS, infrastructure, security, developer tools, or AI
  • A track record of partnering closely with sales: You operate as a peer in QBRs and pipeline reviews, translating sales priorities and account intelligence into programs that produce. You bring a clear point of view on where marketing investment will and won't drive return, and you align fast
  • Flexibility to travel to key events: Prioritising when you will and won’t add value by being on site
  • Comfort with an international remit: You'll coordinate events across two continents, and travel internationally for the ones that matter
  • Owner mindset: Self-directed and able to work with minimal supervision

Nice to have

  • High-growth experience: You've run events at a fast-growing B2B SaaS or AI company and know what good looks like
  • Flagship from zero: You've designed and launched an annual flagship event from scratch — concept, audience, format, brand
  • Brand & creative sensibility: You can brief a designer and have a view on every touchpoint
  • Cyber Security / AI safety familiarity: You understand our buyers and space already
  • A network: in AI, tech, or enterprise events circles

Benefits

  • Salary: $140K – $180K
  • Performance-based bonus
  • Meaningful equity package
  • All the hardware, tools, and services you need
  • Team off-sites twice a year: we’ve recently been to the Alps and to Saint-Tropez