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WithCoverage
Actively hiring

Virtual Events Lead

Workplace
On-site
Commitment
Full-time
Seniority
Mid-Level
Salary
$140,000-170,000/yr
Posted
Location
New York, United States

This role is responsible for building the virtual events program from scratch at WithCoverage, turning it into a major source of pipeline. You will own the strategy, creative, and audience for webinars, summits, and roundtables that generate leads and deepen client relationships. You will work across Marketing, Sales, and Revenue Ops, and directly with executives, ensuring promotion through production is seamless. The role is in-person at the NYC HQ and is ideal for a builder who wants full ownership of a program and its pipeline.

Responsibilities

  • Build the program from zero. Own virtual events end to end including strategy, calendar, production, promotion, and reporting.
  • Launch flagship franchises. Create recurring virtual franchises like AI-in-Industry webinars
  • Generate pipeline. Own registration, attendance, and qualified lead targets, and be measured on sourced and influenced revenue.
  • Fill the room. Build the promotion engine across email, LinkedIn, partner co-marketing, and sales outreach, and drive the reminder and incentive cadences that convert registrants into attendees.
  • Recruit speakers. Source and prep executives from our client base, their networks, and the broader market.
  • Work cross-functionally. Partner with Sales and Revenue Ops on targeting, lead handoff, follow-up, and clean attribution in HubSpot.
  • Own Metrics. Monitor event performance metrics to influence future programming.
  • Support post-event initiatives. Content repurposing, lead follow-up, reporting, and sales enablement.

Requirements

  • 4+ years in B2B events, integrated marketing, demand generation, or field marketing, with full ownership of a program
  • Fluent in the B2B funnel; you optimize for pipeline, not registrations
  • Strong writer with creative instincts for formats and audience acquisition
  • Hands-on with event platforms and CRM/marketing automation (HubSpot a plus)
  • Excellent written and verbal communication skills with a customer-first mindset for working with vendors and internal teams
  • Comfortable working directly with C-suite executives
  • Comfortable with design tools like Canva or Figma for creating virtual events promotional collateral
  • Ships fast and uses AI tools daily

Benefits

  • Competitive compensation that includes equity
  • Comprehensive benefit plans for medical, dental, vision, life, and disability
  • Pre-tax accounts (FSA, HSAs, dependent care FSAs, commuter savings)
  • Human Interest: 401(k) provider
  • Time Off: Flexible time off, sick leave, family and medical leave, and major national holidays
  • A curated in-office employee experience, designed to foster community, team connections, and innovation
  • Collaborative, transparent, and fun culture