Senior Marketing Manager

In this role, you will lead the end-to-end go-to-market strategy for Canada, one of Xero's most strategically important international growth markets. Reporting to the GM of Growth Marketing, International Markets, you will plan and execute integrated marketing campaigns tailored for national Accounting and Bookkeeping Partners and Small Business customers. Collaborating with Enterprise sales, regional operations, and global creative teams, you will drive brand awareness, product consideration, and customer conversion across the region. Your impact will be highly visible as you directly influence small business growth contribution, marketing qualified leads, and the health of the sales pipeline.

Responsibilities

• Developing annual and quarterly go-to-market plans, defining target segmentation and core messaging platforms for the Canadian market.
• Designing and launching bespoke Account-Based Marketing strategies and co-marketing programmes for large enterprise accounting firms and collaborate with global performance marketing to deliver highly targeted ABM activity.
• Partnering with Product Marketing to bring new features, tools, and value propositions directly to Canadian small businesses and advisors.
• Embedding rigorous testing, measurement, and tracking into multi-channel campaigns using Salesforce and marketing automation tools.

Requirements

• You bring a solid background in B2B marketing, specifically focused on external partner or channel marketing within SaaS, technology, or fintech sectors.
• You have a proven track record of designing and executing Account-Based Marketing strategies for large enterprise accounts.
• You possess experience running successful co-marketing and affiliate programmes from concept through to performance analysis.
• Your technical toolset includes familiarity with Salesforce, marketing automation platforms like SFMC or HubSpot, and analytics tools.
• You offer exceptional communication skills, with total comfort presenting to senior executives and aligning cross-functional teams.
• You display a self-starter mindset with strong ownership, adaptability, and a genuine curiosity to test and learn.

Benefits

• At Xero, we value the impact and skills you bring to the team. We believe in a Total Package philosophy - ensuring your value is recognized through a holistic lens that includes base salary, performance incentives, and world-class benefits.
• The expected base salary range for this role is $103,500 - $153,500 CAD.
• Variable Pay: Permanent employees are eligible to participate in our annual bonus and equity (RSU) programs. You may also be eligible for performance-based cash or equity (RSUs) incentives depending on your role level, and company performance.
• Comprehensive Benefits: World-class health, wellness, and retirement programs. Xero Perks including Wellbeing days, generous leave, and dedicated professional development budgets.